Here's a quick guide to designing a mail letter format that improves your conversion rates. Hence, using a direct letter template saves you both time and effort.
After getting low-quality mail, they may leave your company or become inactive.
#DIRECT MAIL LETTER EXAMPLE TRIAL#
However, successful campaigns require engaging direct mail letter design and formatting.Ī trial and error method to know what works and what doesn't will make you lose a part of qualified leads. According to research, the overall average open rate for direct mail stands at 90%. Look at your desired audience to decide which other mediums will work best to capture their attention and inspire them to take action.Many marketers see direct mail as the backbone of marketing even in the face of growing digital outreach for a good reason. You could send a postcard to follow up on a sales letter, for example, or send a postcard as a “teaser” for a forthcoming sales letter.Īlso, keep in mind that both formats should be used as elements in a larger, integrated campaign. Of course, you don’t need to use letters and postcards in isolation. Thank recent customers and keep in contact with lapsed ones.Present special offers or coupons and announce sales.Drive traffic to your website or landing page.In addition, postcards are less formal than letters, so you can communicate more casually. Their lower cost makes them ideal for testing elements like offers and mailing lists before launching full-blown campaigns. Postcards also are generally less expensive to produce and mail than sales letters. Take advantage of this opportunity by crafting a message that is direct, concise and easy to understand. Without an envelope, you boost the chances that your message will be seen by your audience.
This is the format to use for quickly connecting with your audience. Offer exclusive discounts to a targeted groupĪ postcard’s greatest strength is its accessibility.Share updates about your services or products.It’s also a good idea to package a letter with reply cards, coupons, testimonials, brochures and other relevant sales materials that could likewise increase your mailer’s effectiveness. Plus, copy that spans multiple pages can actually increase a target’s involvement with your piece, which could translate into higher response. Letters provide more space to share the benefits of your product or service. This is especially true if your product or service has a high price point, since big purchases require more convincing than smaller ones. Sometimes the details of your offer simply can’t be conveyed in a few words. This is the format to use for telling a lengthy sales story. So if you’re not sure, here are a few ideas that may help you decide:Ī sales letter’s greatest strength is its real estate. That’s great! As you prepare your campaign for launch, it’s time to start writing and designing your direct mail piece(s).īut before you go any further, take a look at your audience and your message and consider: should I send a letter or a postcard?īoth letters and postcards are valuable for different reasons. Direct mail made the cut into your 2015 marketing plan.